Website redesign: a clearer structure, the same brand

An existing site rebuilt to be lighter and clearer: fewer menu items, the information in a better order, and the brand colours you already have.

Describe your project

The problem: a site that grew without a plan

Old sites collect things: menu items added one by one, pages for actions the business does not offer online, a technical base that nobody wants to touch. The old Oskar site had eleven main menu items, including “buy ticket” and “order ticket” for a service the complex does not offer online.

A redesign starts from what a visitor needs to find and removes the rest. The brand stays recognisable, the structure gets shorter, and the technical base becomes something that can be maintained.

What you get

A redesign usually includes:

  • A review of the current site: what visitors need, what can go and what is missing.
  • A shorter structure, with related information merged and unused sections removed.
  • A design system built on your existing brand colours and fonts, with documented text contrast.
  • A static mockup for your approval before the production build starts.
  • A rebuilt, maintainable technical base with basic search markup such as a sitemap and canonical tags.
  • Launch on your domain, with the code and every access in your name.

Before and after

Before: the old Oskar website

Eleven main menu items, a schedule and news that were easy to edit but prices and promotions that were not, an outdated technical base, and no basic SEO markup such as a sitemap, canonical and hreflang tags or structured data.

View the Oskar case

After: the Oskar design mockup

An entry screen where visitors choose the dolphinarium, Burger Club or the terrarium, six pages instead of a long menu, and the existing blue, white and green kept. The client approved the mockup of the five main pages; the sixth, Promotions, is reviewed separately. The production build is in progress and the site is not live yet.

View the Oskar case

How it works

01

Review and goals

On the short call we go through what is wrong with the current site and what must stay: brand colours, texts, the addresses people already use. We also agree the scope and the timeline on this call.

02

Design system and mockup

I build a design system on your brand and a static mockup of the main pages for you to review and approve.

03

Production build

After approval the mockup becomes the real site. The addresses and content that must survive are listed up front so nothing is lost by accident.

04

Launch

The new site goes live on your domain once you approve the finished result. The code and all accesses come to you at handover.

Fixed quote after a short call

A redesign depends on the size of the current site and how much of it stays, so there is no price list. Once we have talked, you get a single fixed quote, written into the contract.

Questions about a redesign

Will my brand colours and logo stay?

Yes, unless you want them changed. In the Oskar redesign the existing blue, white and green stayed.

Will my current addresses and content survive?

We list what has to be kept on the first call, including the addresses visitors already use. Anything that moves is agreed before launch.

Will I see the design before the build?

Yes. The mockup is approved first, so the production build follows a design you have already seen.

Can a redesign include an admin panel?

Yes, as in the Oskar project, where the plan includes a panel for the schedule, prices and promotions. The panel is a separate part of the scope.

Guarantees

Two promises I always keep

Fixed price in the contract

The price is written into the contract before work starts. You get the quote after a short call, once the scope is clear.

Everything in your name

Domain, hosting, code and every access are in your name. The site stays yours, whoever works on it next.

Describe your project

Tell me about your business and what you need. A short call follows, then a fixed quote.

Describe your project