The problem: an ad that lands on a page about everything
When an ad promises one thing and the visitor lands on a home page that talks about ten, they have to hunt for what they came for. Every extra menu item and every unrelated paragraph is another reason to leave.
A landing page does one job. It repeats the promise of the ad, answers the questions a customer has about that one service, and offers a single way to get in touch. It is built for a specific campaign, so it does not need to explain the whole company.
What you get
A landing page has a short scope that is easy to agree:
A page structure for one service: what it is, who it is for and what happens after the first message.
Design built from your logo, photos and brand colours, working on phones, tablets and desktops.
One contact route chosen for how your customers like to write: an enquiry form, WhatsApp, phone or e-mail.
A page title, description and sharing preview written for this one service.
Analytics behind a cookie banner, so you can see how the page is used once visitors arrive.
Launch on your domain and hosting, with the code and every access in your name.
Not part of a landing page: more pages, a second language, an admin panel. If you need those, a business website is the better fit.
The closest example in my portfolio
Fedenko: a page for one service
I have no stand-alone landing page in my portfolio, so this is the closest example: the cleaning page of the Fedenko site. It covers one service and leads to its own enquiry path. Launch support included a search ad campaign started after the site went live; its budget and results are not published.
The cleaning form is built as short questions: which cleaning, which property, when, and how to reach the customer. It ends in a prepared WhatsApp message. The client decided on no price calculator and no budget field, and the form follows that.
On the short call we choose the service and the campaign the page is for, and the one action a visitor should take. The scope and the timeline are settled in that same conversation.
02
Content for one page
You send the facts about the service, your photos and your logo. I turn them into a page: headline, what is included, the answers customers need, and the contact route.
03
Design and build
I design and code the page. You review it and give feedback before it goes live.
04
Launch and analytics
The page goes live on your domain and hosting. Analytics is set up so you can see how it is used, and you receive the code and every access.
Fixed quote after a short call
A landing page is the smallest of the three starting points, but it still has no price list: the amount of content, the contact route and the images you already have change the work. After a short call you get one fixed quote, and it goes into the contract.
Questions about a landing page
Can one landing page cover several services?
It can, but a page works better when it is about one service, so the visitor sees exactly what they clicked on. If you run several campaigns, each can have its own page, and we scope them one by one.
Do you set up the ad campaign?
This service is the page itself: build, launch and analytics. Whether you also want help with an ad campaign is something we can talk through on the call.
Can the page be in two languages?
A landing page is in one language. A second language means a second page on its own address, which is a separate scope; the bilingual website service explains how that works.
Can I add more pages later?
Yes. A landing page can grow into a business website. The extra pages are quoted separately when you are ready.
Guarantees
Two promises I always keep
Fixed price in the contract
The price is written into the contract before work starts. You get the quote after a short call, once the scope is clear.
Everything in your name
Domain, hosting, code and every access are in your name. The site stays yours, whoever works on it next.
Describe your project
Tell me about your business and what you need. A short call follows, then a fixed quote.